Essentials Of Pardot For Digital Marketers
Are you looking to become proficient in designing and implementing marketing workflows in Pardot that drive your company’s business? Or do you want to become a Salesforce Certified Pardot Specialist? Whether you are an experienced user, or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports to make data-driven decisions.
Objetivos
Build strategic marketing workflows in Pardot, incorporating processes including lead generation, management, and qualification, as well as email and drip marketing.
Effectively use Pardot reports to make data-driven decisions.
Build on existing Pardot knowledge in preparation for the Pardot Specialist certification.
Administración y programación bases de datos
Disponible en formato e-learning
Disponible en formato presencial
Disponible en formato a distancia
Subvención disponible
A través de Fundae, cumpliendo requisitos.
Duración
15 horas
- Dificultad 50%
- Nivel alcanzado 80%
Dirigido a
This course is designed primarily for digital marketers looking to build and hone their marketing automation skillset using the Pardot platform. It’s also perfect for those wishing to prepare for their Pardot Specialist certification—a credential designed to prove your skills and knowledge in building strategic marketing processes while incorporating tools such as lead scoring, email marketing, lead generation, and reporting.
Conocimientos requeridos
None. Two to six months of experience building marketing workflows with the Pardot platform and/or on a similar technology platform is recommended to get the most out of this course.
Temario
You will discover the following topics:
Module 1: Course Introduction
Course Objectives
Learner Expectations/Housekeeping
Additional Course Resources
Course Case Study
Module 2: Salesforce Integration
Pardot/Salesforce Relationship
Syncing
Salesforce Connector Steps
Custom Fields
Module 3: Administration
Pardot Overview Tab
Email Domains
Connectors
Recycle Bin
Users and User Groups
Usage Governance
Module 4: Tracking Campaigns, Visitors, and Prospects
Pardot Campaigns
Tracking
Visitors
Prospects
Campaign Reports
Module 5: List Management
Lists Types
Static Lists
Test Lists
Module 6: Personalization and Email Marketing
Variable Tags and Advanced Dynamic Content
Email Marketing
Email Templates
AB Testing
Email Reports
Module 7: Forms and Landing Pages
Forms
Landing Pages
Form and Landing Page Reports
Module 8: Social Marketing
Social Connectors
Custom Redirects
Custom Redirect Report
Module 9: Lead Management
Page Actions
Completion Action
Segmentation Rule
Automation Rule
Dynamic Lists
Deciding What Automation Tool to Use
Module 10: Lead Qualification
Scoring
Grading
Module 11: Lead Nurturing
Building an Engagement Program
Engagement Program Reports
Module 12: Capstone Project (Classroom Only)
Module 13: Wrap
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