{"id":3868,"date":"2021-12-01T10:20:00","date_gmt":"2021-12-01T09:20:00","guid":{"rendered":"https:\/\/grupoloyal.net\/curso-essentials-of-pardot-for-digital-marketers\/"},"modified":"2021-12-01T10:20:00","modified_gmt":"2021-12-01T09:20:00","slug":"curso-essentials-of-pardot-for-digital-marketers","status":"publish","type":"post","link":"https:\/\/grupoloyal.net\/curso-essentials-of-pardot-for-digital-marketers\/","title":{"rendered":"Essentials Of Pardot For Digital Marketers"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.4.0″][et_pb_fullwidth_image src=\u00bbhttps:\/\/grupoloyal.net\/wp-content\/uploads\/2022\/02\/curso-e1645533395126.jpg\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″ min_height=\u00bb223.3px\u00bb height=\u00bb530px\u00bb][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.4.0″ min_height=\u00bb106px\u00bb custom_padding=\u00bb12px||0px|||\u00bb background_color=\u00bb#eaeaea\u00bb hover_enabled=\u00bb0″][et_pb_row _builder_version=\u00bb4.4.0″][et_pb_column _builder_version=\u00bb4.4.0″ type=\u00bb4_4″][et_pb_text _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Essentials Of Pardot For Digital Marketers<\/h1>\n

Are you looking to become proficient in designing and implementing marketing workflows in Pardot that drive your company’s business? Or do you want to become a Salesforce Certified Pardot Specialist? Whether you are an experienced user, or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports to make data-driven decisions.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.4.0″ custom_padding=\u00bb52px|||||\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″][et_pb_blurb title=\u00bbObjetivos\u00bb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-objetivos.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″ header_font_size=\u00bb19px\u00bb]
\nWhen you complete this course, you will be able to:<\/p>\n

Build strategic marketing workflows in Pardot, incorporating processes including lead generation, management, and qualification, as well as email and drip marketing.
\nEffectively use Pardot reports to make data-driven decisions.
\nBuild on existing Pardot knowledge in preparation for the Pardot Specialist certification.
\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.4.0″][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-palabras-clave-300×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Administraci\u00f3n y programaci\u00f3n bases de datos <\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-elearning-300×194.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Disponible en formato e-learning<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-presencial.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Disponible en formato presencial<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-remoto-300×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Disponible en formato a distancia<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-remoto-300×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Acceso al campus<\/strong><\/a><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-subvencionado-300×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Subvenci\u00f3n disponible<\/strong>
\nA trav\u00e9s de Fundae, cumpliendo requisitos.<\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-duracion-1-290×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Duraci\u00f3n<\/strong>
\n15 horas<\/p>\n

[\/et_pb_blurb][et_pb_counters _builder_version=\u00bb4.4.0″][et_pb_counter percent=\u00bb50″ _builder_version=\u00bb4.4.0″ percent_text_color=\u00bb#e88b00″ background_enable_color_default=\u00bbon\u00bb parallax_default=\u00bboff\u00bb parallax_method_default=\u00bbon\u00bb bar_background_color_default=\u00bb#e88b00″ use_percentages=\u00bbon\u00bb allow_player_pause_default=\u00bboff\u00bb]Dificultad[\/et_pb_counter][et_pb_counter percent=\u00bb80″ _builder_version=\u00bb4.4.0″ percent_text_color=\u00bb#e88b00″ background_enable_color_default=\u00bbon\u00bb parallax_default=\u00bboff\u00bb parallax_method_default=\u00bbon\u00bb bar_background_color_default=\u00bb#e88b00″ use_percentages=\u00bbon\u00bb allow_player_pause_default=\u00bboff\u00bb]Nivel alcanzado[\/et_pb_counter][\/et_pb_counters][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.4.0″ background_color=\u00bb#eeeeee\u00bb min_height=\u00bb194px\u00bb custom_padding=\u00bb17px||19px|||\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.4.0″][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.4.0″][et_pb_blurb title=\u00bbDirigido a\u00bb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-dirigido-a-300×268.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ child_filter_saturate=\u00bb0%\u00bb child_filter_brightness=\u00bb200%\u00bb]<\/p>\n

\n
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This course is designed primarily for digital marketers looking to build and hone their marketing automation skillset using the Pardot platform. It\u2019s also perfect for those wishing to prepare for their Pardot Specialist certification\u2014a credential designed to prove your skills and knowledge in building strategic marketing processes while incorporating tools such as lead scoring, email marketing, lead generation, and reporting.<\/p>\n<\/div>\n<\/div>\n

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[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.4.0″][et_pb_blurb title=\u00bbConocimientos requeridos\u00bb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-skils.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ custom_margin=\u00bb||-120px|||\u00bb child_filter_saturate=\u00bb0%\u00bb child_filter_brightness=\u00bb200%\u00bb]<\/p>\n

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None. Two to six months of experience building marketing workflows with the Pardot platform and\/or on a similar technology platform is recommended to get the most out of this course.\n<\/p><\/div>\n<\/div>\n

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[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.4.0″ custom_margin=\u00bb1px|||||\u00bb][et_pb_row _builder_version=\u00bb4.4.0″][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.4.0″]
\n[et_pb_text content_tablet=\u00bb\u00bb]<\/p>\n

Temario<\/h2>\n

You will discover the following topics:<\/p>\n

Module 1: Course Introduction<\/p>\n

Course Objectives
\nLearner Expectations\/Housekeeping
\nAdditional Course Resources
\nCourse Case Study
\nModule 2: Salesforce Integration<\/p>\n

Pardot\/Salesforce Relationship
\nSyncing
\nSalesforce Connector Steps
\nCustom Fields
\nModule 3: Administration<\/p>\n

Pardot Overview Tab
\nEmail Domains
\nConnectors
\nRecycle Bin
\nUsers and User Groups
\nUsage Governance
\nModule 4: Tracking Campaigns, Visitors, and Prospects<\/p>\n

Pardot Campaigns
\nTracking
\nVisitors
\nProspects
\nCampaign Reports
\nModule 5: List Management<\/p>\n

Lists Types
\nStatic Lists
\nTest Lists
\nModule 6: Personalization and Email Marketing<\/p>\n

Variable Tags and Advanced Dynamic Content
\nEmail Marketing
\nEmail Templates
\nAB Testing
\nEmail Reports
\nModule 7: Forms and Landing Pages<\/p>\n

Forms
\nLanding Pages
\nForm and Landing Page Reports
\nModule 8: Social Marketing<\/p>\n

Social Connectors
\nCustom Redirects
\nCustom Redirect Report
\nModule 9: Lead Management<\/p>\n

Page Actions
\nCompletion Action
\nSegmentation Rule
\nAutomation Rule
\nDynamic Lists
\nDeciding What Automation Tool to Use
\nModule 10: Lead Qualification<\/p>\n

Scoring
\nGrading
\nModule 11: Lead Nurturing<\/p>\n

Building an Engagement Program
\nEngagement Program Reports
\nModule 12: Capstone Project (Classroom Only)<\/p>\n

Module 13: Wrap
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15 horas<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[49,9,11],"tags":[],"class_list":["post-3868","post","type-post","status-publish","format-standard","hentry","category-bases-de-datos","category-cursos","category-cursos-de-it"],"acf":[],"_links":{"self":[{"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/posts\/3868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/comments?post=3868"}],"version-history":[{"count":0,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/posts\/3868\/revisions"}],"wp:attachment":[{"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/media?parent=3868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/categories?post=3868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/tags?post=3868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}