{"id":4263,"date":"2021-12-01T10:20:00","date_gmt":"2021-12-01T09:20:00","guid":{"rendered":"https:\/\/grupoloyal.net\/curso-build-and-analyze-customer-journeys-using-marketing-cloud\/"},"modified":"2021-12-01T10:20:00","modified_gmt":"2021-12-01T09:20:00","slug":"curso-build-and-analyze-customer-journeys-using-marketing-cloud","status":"publish","type":"post","link":"https:\/\/grupoloyal.net\/curso-build-and-analyze-customer-journeys-using-marketing-cloud\/","title":{"rendered":"Build and Analyze Customer Journeys using Marketing Cloud"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.4.0″][et_pb_fullwidth_image src=\u00bbhttps:\/\/grupoloyal.net\/wp-content\/uploads\/2022\/02\/curso-e1645533395126.jpg\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″ min_height=\u00bb223.3px\u00bb height=\u00bb530px\u00bb][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.4.0″ min_height=\u00bb106px\u00bb custom_padding=\u00bb12px||0px|||\u00bb background_color=\u00bb#eaeaea\u00bb hover_enabled=\u00bb0″][et_pb_row _builder_version=\u00bb4.4.0″][et_pb_column _builder_version=\u00bb4.4.0″ type=\u00bb4_4″][et_pb_text _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Build and Analyze Customer Journeys using Marketing Cloud<\/h1>\n

Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.4.0″ custom_padding=\u00bb52px|||||\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″][et_pb_blurb title=\u00bbObjetivos\u00bb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-objetivos.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″ header_font_size=\u00bb19px\u00bb]
\nWhen you complete this course, you will be able to:<\/p>\n

Explain compliance concepts to ensure optimal deliverability.
\nUse tools within Marketing Cloud to uphold deliverability standards.
\nUtilize Email Design best practices to ensure the best customer experience.
\nDevelop effective, relevant messages using Content Builder.
\nDesign and test different delivery methods and options when sending an email message.
\nDesign and execute customer journeys using automation tools within Marketing Cloud.
\nDifferentiate the use cases for different automation activities in Automation Studio and Journey Builder.
\nDefine fundamental data management and structure terminology.
\nUse data segmentation tools to create targeted emails.
\nApply a simple data model concept to a real-world scenario.
\nDefine subscriber statuses, unsubscribe methods, and preferences.
\nAnalyze marketing campaigns using common KPIs.
\nSolve a common marketing problem using troubleshooting guidance.
\nPrioritize testing methods and tools to ensure quality control.
\nExplain fundamental account and sending administration.
\nKnow where to go for more information, guidance, and support.
\nDescribe capabilities across the platform.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.4.0″][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-palabras-clave-300×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Software Development<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-elearning-300×194.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Disponible en formato e-learning<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-presencial.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Disponible en formato presencial<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-remoto-300×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Disponible en formato a distancia<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-remoto-300×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Acceso al campus<\/strong><\/a><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-subvencionado-300×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Subvenci\u00f3n disponible<\/strong>
\nA trav\u00e9s de Fundae, cumpliendo requisitos.<\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-duracion-1-290×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Duraci\u00f3n<\/strong>
\n25 horas<\/p>\n

[\/et_pb_blurb][et_pb_counters _builder_version=\u00bb4.4.0″][et_pb_counter percent=\u00bb50″ _builder_version=\u00bb4.4.0″ percent_text_color=\u00bb#e88b00″ background_enable_color_default=\u00bbon\u00bb parallax_default=\u00bboff\u00bb parallax_method_default=\u00bbon\u00bb bar_background_color_default=\u00bb#e88b00″ use_percentages=\u00bbon\u00bb allow_player_pause_default=\u00bboff\u00bb]Dificultad[\/et_pb_counter][et_pb_counter percent=\u00bb80″ _builder_version=\u00bb4.4.0″ percent_text_color=\u00bb#e88b00″ background_enable_color_default=\u00bbon\u00bb parallax_default=\u00bboff\u00bb parallax_method_default=\u00bbon\u00bb bar_background_color_default=\u00bb#e88b00″ use_percentages=\u00bbon\u00bb allow_player_pause_default=\u00bboff\u00bb]Nivel alcanzado[\/et_pb_counter][\/et_pb_counters][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.4.0″ background_color=\u00bb#eeeeee\u00bb min_height=\u00bb194px\u00bb custom_padding=\u00bb17px||19px|||\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.4.0″][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.4.0″][et_pb_blurb title=\u00bbDirigido a\u00bb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-dirigido-a-300×268.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ child_filter_saturate=\u00bb0%\u00bb child_filter_brightness=\u00bb200%\u00bb]<\/p>\n

\n
\n

This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed. <\/p>\n<\/div>\n<\/div>\n

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<\/div>\n<\/div>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.4.0″][et_pb_blurb title=\u00bbConocimientos requeridos\u00bb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-skils.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ custom_margin=\u00bb||-120px|||\u00bb child_filter_saturate=\u00bb0%\u00bb child_filter_brightness=\u00bb200%\u00bb]<\/p>\n

\n
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\n<\/div>\n<\/div>\n
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[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.4.0″ custom_margin=\u00bb1px|||||\u00bb][et_pb_row _builder_version=\u00bb4.4.0″][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.4.0″]
\n[et_pb_text content_tablet=\u00bb\u00bb]<\/p>\n

Temario<\/h2>\n

Introduction to Salesforce Marketing Cloud
\nAdministration
\nSubscriber and Data Management
\nEmail Message Design and Creation
\nMessage Testing, Delivery, and Email Marketing Best Practices
\nMarketing Automation
\nAnalytics and Troubleshooting
\nSummary
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.4.0″ background_color=\u00bb#032b35″][et_pb_row _builder_version=\u00bb4.4.0″][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.4.0″][et_pb_contact_form captcha=\u00bboff\u00bb title=\u00bbSolicita informaci\u00f3n del curso\u00bb submit_button_text=\u00bbSolicitar informaci\u00f3n ahora\u00bb _builder_version=\u00bb4.4.0″ title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb30px\u00bb][et_pb_contact_field field_id=\u00bbName\u00bb field_title=\u00bbNombre\u00bb _builder_version=\u00bb3.16″ button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bboff\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb][\/et_pb_contact_field][et_pb_contact_field field_id=\u00bbEmail\u00bb field_title=\u00bbDirecci\u00f3n de correo electr\u00f3nico\u00bb field_type=\u00bbemail\u00bb _builder_version=\u00bb3.16″ button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bboff\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb][\/et_pb_contact_field][et_pb_contact_field field_id=\u00bbEmpresa\u00bb field_title=\u00bbEmpresa\u00bb fullwidth_field=\u00bbon\u00bb _builder_version=\u00bb4.4.0″][\/et_pb_contact_field][et_pb_contact_field field_id=\u00bbMessage\u00bb field_title=\u00bbCu\u00e9ntanos un poco sobre tus necesidades\u00bb field_type=\u00bbtext\u00bb fullwidth_field=\u00bbon\u00bb _builder_version=\u00bb4.4.0″ form_field_text_color=\u00bb#555555″ button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bboff\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

25 horas<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[9,11,55],"tags":[],"class_list":["post-4263","post","type-post","status-publish","format-standard","hentry","category-cursos","category-cursos-de-it","category-software-development"],"acf":[],"_links":{"self":[{"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/posts\/4263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/comments?post=4263"}],"version-history":[{"count":0,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/posts\/4263\/revisions"}],"wp:attachment":[{"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/media?parent=4263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/categories?post=4263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/tags?post=4263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}