{"id":4270,"date":"2021-12-01T10:20:00","date_gmt":"2021-12-01T09:20:00","guid":{"rendered":"https:\/\/grupoloyal.net\/curso-drive-sales-with-the-pardot-lightning-app\/"},"modified":"2021-12-01T10:20:00","modified_gmt":"2021-12-01T09:20:00","slug":"curso-drive-sales-with-the-pardot-lightning-app","status":"publish","type":"post","link":"https:\/\/grupoloyal.net\/curso-drive-sales-with-the-pardot-lightning-app\/","title":{"rendered":"Drive Sales with the Pardot Lightning App"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.4.0″][et_pb_fullwidth_image src=\u00bbhttps:\/\/grupoloyal.net\/wp-content\/uploads\/2022\/02\/curso-e1645533395126.jpg\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″ min_height=\u00bb223.3px\u00bb height=\u00bb530px\u00bb][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.4.0″ min_height=\u00bb106px\u00bb custom_padding=\u00bb12px||0px|||\u00bb background_color=\u00bb#eaeaea\u00bb hover_enabled=\u00bb0″][et_pb_row _builder_version=\u00bb4.4.0″][et_pb_column _builder_version=\u00bb4.4.0″ type=\u00bb4_4″][et_pb_text _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Drive Sales with the Pardot Lightning App<\/h1>\n

Discover how to drive more qualified leads, nurture prospects through the sales cycle, and sell more effectively using the Pardot Lightning App. In this 3-day class, Pardot experts will show you how to design and implement marketing workflows in the Pardot Lightning App to make data-driven decisions and drive your company\u2019s business forward. Learn how to create and automate dynamic emails, generate and qualify leads, and leverage reports and data to boost sales.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.4.0″ custom_padding=\u00bb52px|||||\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″][et_pb_blurb title=\u00bbObjetivos\u00bb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-objetivos.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″ header_font_size=\u00bb19px\u00bb]
\nEnable the Pardot Lightning App.
\nExplain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
\nGenerate leads with Pardot Lightning App\u2019s various lead generation tools including forms, landing pages, and custom redirects.
\nManage leads with Pardot Lightning App\u2019s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
\nEngage leads with Pardot Lightning App\u2019s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
\nQualify leads with Pardot Lightning App\u2019s scoring and grading functionality.
\nInterpret data generated via Pardot Lightning App\u2019s reporting capabilities.
\nDesign and execute successful end-to-end marketing workflows using the Pardot Lightning App.
\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.4.0″][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-palabras-clave-300×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Software Development<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-elearning-300×194.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Disponible en formato e-learning<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-presencial.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Disponible en formato presencial<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-remoto-300×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Disponible en formato a distancia<\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-remoto-300×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Acceso al campus<\/strong><\/a><\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-subvencionado-300×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Subvenci\u00f3n disponible<\/strong>
\nA trav\u00e9s de Fundae, cumpliendo requisitos.<\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-duracion-1-290×300.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ hover_enabled=\u00bb0″]<\/p>\n

Duraci\u00f3n<\/strong>
\n15 horas<\/p>\n

[\/et_pb_blurb][et_pb_counters _builder_version=\u00bb4.4.0″][et_pb_counter percent=\u00bb50″ _builder_version=\u00bb4.4.0″ percent_text_color=\u00bb#e88b00″ background_enable_color_default=\u00bbon\u00bb parallax_default=\u00bboff\u00bb parallax_method_default=\u00bbon\u00bb bar_background_color_default=\u00bb#e88b00″ use_percentages=\u00bbon\u00bb allow_player_pause_default=\u00bboff\u00bb]Dificultad[\/et_pb_counter][et_pb_counter percent=\u00bb80″ _builder_version=\u00bb4.4.0″ percent_text_color=\u00bb#e88b00″ background_enable_color_default=\u00bbon\u00bb parallax_default=\u00bboff\u00bb parallax_method_default=\u00bbon\u00bb bar_background_color_default=\u00bb#e88b00″ use_percentages=\u00bbon\u00bb allow_player_pause_default=\u00bboff\u00bb]Nivel alcanzado[\/et_pb_counter][\/et_pb_counters][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.4.0″ background_color=\u00bb#eeeeee\u00bb min_height=\u00bb194px\u00bb custom_padding=\u00bb17px||19px|||\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.4.0″][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.4.0″][et_pb_blurb title=\u00bbDirigido a\u00bb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-dirigido-a-300×268.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ child_filter_saturate=\u00bb0%\u00bb child_filter_brightness=\u00bb200%\u00bb]<\/p>\n

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This course is designed for Pardot Marketers and Salesforce Administrators responsible for designing, building, and implementing marketing workflows and reports in the Pardot Lightning App. It\u2019s also for Business Users looking to learn more about the Pardot Lightning App. This course is a great foundation builder for anyone looking to take the Salesforce Pardot Specialist Certification Exam.<\/p>\n<\/div>\n<\/div>\n

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[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.4.0″][et_pb_blurb title=\u00bbConocimientos requeridos\u00bb image=\u00bbhttp:\/\/itformacion.ivanosuna.com\/wp-content\/uploads\/2020\/09\/curso-skils.png\u00bb icon_placement=\u00bbleft\u00bb _builder_version=\u00bb4.4.0″ custom_margin=\u00bb||-120px|||\u00bb child_filter_saturate=\u00bb0%\u00bb child_filter_brightness=\u00bb200%\u00bb]<\/p>\n

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[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.4.0″ custom_margin=\u00bb1px|||||\u00bb][et_pb_row _builder_version=\u00bb4.4.0″][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.4.0″]
\n[et_pb_text content_tablet=\u00bb\u00bb]<\/p>\n

Temario<\/h2>\n

Course Introduction<\/p>\n

Review Course Objectives
\nSet Learner Expectations
\nReview Housekeeping Items
\nReview Additional Course Resources
\nExplore Course Case Study
\nSalesforce Integration<\/p>\n

Understand the Pardot-Salesforce Relationship
\nSync Data Between Salesforce and Pardot
\nEnable the Pardot Lightning App in Salesforce
\nCreate Custom Fields
\nReview Salesforce Campaigns
\nAdministration<\/p>\n

Create a Pardot Dashboard
\nAuthenticate Your Email Sending Domain
\nSync with Third-Party Applications Using Connectors
\nRestore Assets from the Recycle Bin
\nCreate and Assign Users and User Groups
\nUnderstand Usage Governance
\nVisitors and Prospects<\/p>\n

Understand Pardot Visitors
\nUnderstand Pardot Prospects
\nList Management<\/p>\n

Create List Types
\nOrganize Prospects Using Static Lists
\nTest Emails Using Test Lists
\nPersonalization and Email Marketing<\/p>\n

Personalize Your Emails with HML and Advanced Dynamic Content
\nAutomate Email Marketing
\nCreate Email Templates
\nSee What Works Best for Your Audience Using AB Testing
\nTrack Email Performance Using Email Reports
\nForms and Landing Pages<\/p>\n

Capture Leads with Forms
\nConvert Visitors to Leads Using Landing Pages
\nTrack Leads with Forms and Landing Page Reports
\nTrack Clicks Using Custom Redirects
\nCreate Custom Redirect Reports
\nLead Management<\/p>\n

Trigger Page Actions
\nAutomate Actions from a Marketing Element Using Completion Actions
\nCreate a List of Prospects and Apply a Segmentation Action Using Segmentation Rules
\nCreate Repeatable, Criteria-Based Automation Rules
\nCreate Dynamic Lists
\nChoose an Automation Tool
\nLead Qualification<\/p>\n

Understand Prospect Scoring
\nGrade Prospects Based on Profiles
\nLead Nurturing<\/p>\n

Build an Engagement Program
\nCreate Engagement Program Reports
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15 horas<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[9,11,55],"tags":[],"class_list":["post-4270","post","type-post","status-publish","format-standard","hentry","category-cursos","category-cursos-de-it","category-software-development"],"acf":[],"_links":{"self":[{"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/posts\/4270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/comments?post=4270"}],"version-history":[{"count":0,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/posts\/4270\/revisions"}],"wp:attachment":[{"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/media?parent=4270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/categories?post=4270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoloyal.net\/wp-json\/wp\/v2\/tags?post=4270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}