Essentials Of Pardot For Digital Marketers

Are you looking to become proficient in designing and implementing marketing workflows in Pardot that drive your company’s business? Or do you want to become a Salesforce Certified Pardot Specialist? Whether you are an experienced user, or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports to make data-driven decisions.


When you complete this course, you will be able to:

Build strategic marketing workflows in Pardot, incorporating processes including lead generation, management, and qualification, as well as email and drip marketing.
Effectively use Pardot reports to make data-driven decisions.
Build on existing Pardot knowledge in preparation for the Pardot Specialist certification.

Administración y programación bases de datos

Disponible en formato e-learning

Disponible en formato presencial

Disponible en formato a distancia

Subvención disponible
A través de Fundae, cumpliendo requisitos.

15 horas

  • Dificultad 50% 50%
  • Nivel alcanzado 80% 80%

Dirigido a

This course is designed primarily for digital marketers looking to build and hone their marketing automation skillset using the Pardot platform. It’s also perfect for those wishing to prepare for their Pardot Specialist certification—a credential designed to prove your skills and knowledge in building strategic marketing processes while incorporating tools such as lead scoring, email marketing, lead generation, and reporting.

Conocimientos requeridos

None. Two to six months of experience building marketing workflows with the Pardot platform and/or on a similar technology platform is recommended to get the most out of this course.


You will discover the following topics:

Module 1: Course Introduction

Course Objectives
Learner Expectations/Housekeeping
Additional Course Resources
Course Case Study
Module 2: Salesforce Integration

Pardot/Salesforce Relationship
Salesforce Connector Steps
Custom Fields
Module 3: Administration

Pardot Overview Tab
Email Domains
Recycle Bin
Users and User Groups
Usage Governance
Module 4: Tracking Campaigns, Visitors, and Prospects

Pardot Campaigns
Campaign Reports
Module 5: List Management

Lists Types
Static Lists
Test Lists
Module 6: Personalization and Email Marketing

Variable Tags and Advanced Dynamic Content
Email Marketing
Email Templates
AB Testing
Email Reports
Module 7: Forms and Landing Pages

Landing Pages
Form and Landing Page Reports
Module 8: Social Marketing

Social Connectors
Custom Redirects
Custom Redirect Report
Module 9: Lead Management

Page Actions
Completion Action
Segmentation Rule
Automation Rule
Dynamic Lists
Deciding What Automation Tool to Use
Module 10: Lead Qualification

Module 11: Lead Nurturing

Building an Engagement Program
Engagement Program Reports
Module 12: Capstone Project (Classroom Only)

Module 13: Wrap

Solicita información del curso

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